Example Demo walkthrough. We work with some of the largest companies in the world — quietly, by their preference. We don't name clients or share their work, so this scenario is built around a public website. Starbucks is not a client.
Illustrative Example · Day-by-day Walkthrough

A 30-day sprint, watch it unfold.

A walkthrough of how an IcebergQA Rescue Sprint typically plays out — every question, every reply, every AI scan, every confirmed bug, every milestone. The starting bug map is grounded in a real scan of a public website so the data is honest; everything else is a constructed scenario, not a real engagement.

Why Starbucks — and why it's only an example.
We work with some of the largest companies in the world. Most of them prefer to work privately, so we don't name them and we don't share their work. That's a feature of working with us, not a limitation. To show what a Sprint actually looks like, we built this walkthrough around a public website nobody owes us NDA cover on.
Starbucks is not a client. The brand is used only as a public, recognizable example. IcebergQA is not affiliated with or endorsed by Starbucks.
• The customer dialog, the people, and the projected outcomes below are fictional, written to show how a sprint typically unfolds. Any resemblance to real Starbucks employees is coincidental.
• The ten Day-8 findings come from a real automated scan of the public starbucks.com homepage by the testers.ai platform — they reflect what an honest baseline scan surfaces. The overall grade, score, suite size, and category breakdown shown here are illustrative for the walkthrough — a real Starbucks-scale QA team with these findings would land in roughly this range.

Customer side · fictional cast

MP
Maya PatelDirector of QA
JK
Jordan KimEng Manager, Web
RB
Rachel BrandVP Digital Experience

Names and dialog are invented for the example. Any resemblance to real Starbucks employees is coincidental.

IcebergQA side

JA
Jason ArbonPrincipal
PL
Phil LewPrincipal · XBOSOFT
S
Samantha ChenQA Lead · XBOSOFT

Jason and Phil are real principals. Samantha is a representative XBOSOFT lead engineer for the example — she drives the AI tools and the engagement day-to-day. Voices in this thread are illustrative; real client threads stay private.

AI-first at every step
Discoveryreads every existing case · maps intent · flags gaps Baselinescans the live site · scores · surfaces 10 real findings Transformconverts old tests · generates new coverage Executeruns 1,200 journeys nightly, autonomously Validateflags signals · XBOSOFT humans confirm each one

Every phase is AI-driven and AI-executed. Humans (Samantha + the XBOSOFT senior team) advise, validate, and stay in the loop — but they don't hand-write the tests or hand-execute the runs. The client is in control of every decision; we do all the work.

Day 0 / 30
Day 1 · Kickoff Day 3 · Access Day 4 · Scan begins Day 8 · Bug Map ★ Day 10 · Upgrade tests Day 16 · AI nightly Day 22 · Validation Day 25 · Benchmark Day 30 · Demo ★
Day 1 — Monday
Kickoff · Intake & Access begins
The 30-day sprint · you are here
TODAY Day 8 Bug Map Day 30 Demo + Plan Day 1 Kickoff Day 14 Transform Day 22 Validate Day 25 Benchmark

Two hard milestones gate everything: Day 8 — the Quality Baseline & Bug Map. Day 30 — the sprint demo + 90-day plan.

MP
Maya Patel 9:14 AM

Hi team — exec just lit a fire under us about Holiday readiness. Last year our consent banner silently broke on launch day and we ate three news cycles.

Want this sprint to find what's actually hiding in production. Not another dashboard.

JA
Jason Arbon · IcebergQA 9:18 AM

Welcome Maya. The next 30 days are tightly scoped: Days 1–3 access & scoping, Day 8 you'll have a real Quality Baseline & Bug Map, Day 30 demo + 90-day plan. Hard milestones.

To get there fast, we need three things in the next 48 hours:

JA
Jason Arbon · IcebergQA 9:19 AM

1. A short call to walk your top user flows — what would hurt the business if it broke today?
2. Read-only access to your existing test repo (Selenium, Cypress, manual cases — whatever you have).
3. Permission to point our scanner at production for the homepage and the unauthenticated funnels. No PII, no writes.

MP
Maya Patel 9:32 AM

Top flows off the top of my head — homepage, store locator, order ahead, sign-in & Rewards, gift cards, the consent banner. Will get Jordan to walk you through the test repos this afternoon.

Question: across our web and mobile teams we have about 420 Selenium / Cypress E2E tests and ~1,200 manual cases. They're ~60% flaky in CI. Are you going to throw them out?

PL
Phil Lew · IcebergQA 9:41 AM

No. We upgrade them. Day 1–8 we baseline what's broken; Days 9–16 we convert your suite to self-healing AI checks. Same coverage, much less brittle.

The flake usually isn't your tests' fault — it's locators chasing CSS class hashes. AI checks describe intent, not selectors.

MP
Maya Patel 9:44 AM

OK that's the right answer. Connecting Jordan now.

Day 3 — Wednesday
Access granted · scoping complete
JK
Jordan Kim · Eng 11:08 AM

Heads up — repo access is in. web-e2e and mobile-e2e on GitHub. 420 specs total, plus the ~1,200 manual cases from our QMS export dropped in the shared drive.

What can I expect to see in the next few days?

JA
Jason Arbon · IcebergQA 11:24 AM

Got it. Samantha from XBOSOFT is taking point on discovery. By Friday end-of-day she'll have the AI run the first baseline scan against production. You'll see status as it runs.

By Day 8 (Monday) you'll get the full Quality Baseline & Bug Map — scored, prioritized, with repro evidence for every finding.

JK
Jordan Kim · Eng 1:14 PM

Two more things to make your life easier:

1. We've got a staging environment that mirrors prod ~95%. I can give you an X-Stage-Token request header your tools can send to bypass our edge WAF and hit staging.starbucks.com directly. Safe to break things there.

2. We provisioned 4 test accounts with deliberately different data states so your personas don't all see the same thing:

  • qa-clean — brand-new, empty cart, no history
  • qa-cart — items in cart, mid-customization, not checked out
  • qa-rewards-green — Green tier, 30 days old, 1 saved store
  • qa-rewards-gold — Gold tier, 3 years history, payment on file, 5 favorite stores
S
Samantha Chen · XBOSOFT 1:38 PM

Hi Jordan — Samantha here. That's everything we need. Staging + token + 4 data-state accounts means the personas hit realistic conditions, not synthetic ones. Privacy probe especially loves having a fresh account state to compare against the long-time Gold one.

On the test cases — we don't just import them blind. I'm reading through every one of your 420 specs and 1,200 manual cases this week, and the AI is helping me cluster them by intent, find assertion gaps, and flag the redundant duplicates. I'll come back with a gap report Friday so we can huddle on the ambiguous ones before we convert anything.

Samantha · staging access verified · X-Stage-Token accepted on staging.starbucks.com · 4 test accounts validated Day 3 · 2:11 PM
Samantha · AI test-case analysis underway · 1,620 cases parsing for intent + assertion gaps Day 3 · 2:14 PM
Day-3 · AI test-case analysis (intent + gap map)

1,620 cases parsed — gaps surfaced.

Samantha and the AI read every spec and every manual case shared with us. The AI clusters them by intent (not by selector), flags where the “what success looks like” assertion is missing or vague, and identifies duplicates so we don't carry dead weight into the new suite.

1,620
Cases parsed
340
Direct upgrade ready
80
Missing assertions
120
Redundant duplicates
60
Stale / broken
9
Net-new gaps

9 coverage areas the existing suite never touched

AreaWhy it matters
Consent integrityBanner renders, accept/decline propagates, third-party scripts honor the choice
Identity healthmParticle / identity-provider requests actually succeed (not 0-byte CORS)
Analytics integrityOptimizely + measurement events log on every key step, not silently dropped
Keyboard a11yTab order, focus traps, skip links — the audit script itself runs without throwing
ContrastWCAG AA enforced automatically on every interactive element
Initial-load budgetRequest count + weight gated per release; regressions break the build
Social / share metadataOG tags + image render correctly when a page is shared
Search relevanceAutocomplete behavior, no-results UX, item-not-available paths
Error-state UX404, 500, empty cart, no-geo on locator, sign-in failure messaging

The 80 cases with missing assertions need a 30-minute huddle with Jordan's team — we want product context, not selectors. Booked Wednesday.

PL
Phil Lew · IcebergQA 3:02 PM

One more piece of the Day-3 readout: now that the AI has parsed everything, we can quantify AI-readiness and ROI per cluster of tests. You then have four paths per cluster. You choose. We do the work.

Day-3 · AI-readiness assessment · 4 paths forward

You decide per cluster. We advise & do the work.

For every cluster of tests the AI assessed, here are the four paths. Every path is AI-first — the difference is how much of your existing investment we preserve, augment, or net-add to.

1
Convert to AI-first execution

Our tools convert most manual and automated cases into AI-first versions where the AI executes and validates the test. Same scenarios you cover today, no brittle selectors, no flake.

Best for: stable scenarios with clear intent · ROI: highest
2
Improve via our SDK

Drop our SDK into your existing automated test runs to layer AI assertions, smart waits, and self-healing on top of what you already wrote. Keep the investment, get the AI uplift.

Best for: large suites worth preserving · ROI: high
3
Augment via browser + mobile extensions

Our browser and mobile extensions piggy-back on your existing test runs to capture massive extra coverage — accessibility, visual diffs, console errors, network signals — without writing one new test.

Best for: free extra coverage on existing flows · ROI: very high
4
Auto-generate net-new coverage

AI analyzes the gaps and auto-generates new coverage in whichever format you want: more manual cases, more automated scripts, AI-first journeys, or just additional permutations of what's already there.

Best for: blind-spot coverage · ROI: depends on gap depth

Recommended path per cluster · for your review

ClusterRecommended path
340 ready-to-upgrade E2E casesPath 1 · convert to AI-first execution
80 missing-assertion casesPath 2 · SDK assertions + huddle for product context
~1,200 manual casesPath 1 + 3 · convert high-value, augment the rest via the extension
9 coverage gapsPath 4 · AI auto-generates 820 net-new AI-first journeys
120 redundant duplicatesCollapse · no work needed
60 stale / brokenRetire with sign-off · or rewrite via Path 4 if still valuable

You sign off on the mix per cluster. Default we recommend above gets you the highest ROI for this sprint — but every cluster is your call.

MP
Maya Patel 3:18 PM

I love that this is laid out as a choice. Approving Paths 1, 3, and 4 for this sprint. Hold Path 2 (SDK) for the 90-day plan — we want to see the Day-30 results before we touch the existing CI.

S
Samantha Chen · XBOSOFT 3:24 PM

Locked in. Path 1 + 3 + 4 this sprint. Kicking off the AI conversion + extension instrumentation now. Path 2 (SDK) on the shelf for the extension.

Samantha · scope confirmed · 8 critical flows · 420 existing E2E + 1,200 manual cases inventoried · 9 net-new coverage areas mapped · paths 1+3+4 approved Day 3 · 3:42 PM
Day-3 · Site map · what we'll test

Starbucks.com — surface area mapped.

Crawled, deduped, and graphed. Home at the hub, the eight critical flows on the first ring (gold), and the supporting sub-pages branching outward. Every node becomes a target for AI personas, accessibility checks, and the integrity probes.

HOME starbucks.com Menu Order Ahead Cart & Checkout Sign In Rewards Gift Cards Account Store Locator Consent Banner Item Detail Categories Customize Pickup Payment Order Review Forgot Password Redeem Reload Settings Map View Store Detail Cookie Prefs Hub Critical flow (8) Sub-page (13)

22 nodes, 21 edges, scoped from a 39-request homepage crawl. Native apps and authenticated deep links are out of scope for this sprint — flagged for the 90-day extension.

Day 4 — Thursday
First AI baseline scan kicks off
Samantha · baseline scan started · target starbucks.com Day 4 · 8:02 AM
Crawl homepage & primary nav
39 requests · 506 KB
Capture console & network
29 errors
Run AI personas through critical flows
2 of 4
Accessibility audit (WCAG AA)
queued
Privacy & identity layer probes
queued
Visual / content / OG metadata
queued
Personas running

Four AI testers, one homepage.

Each persona has its own goals, browsing habits, and patience threshold. We score what they experience, not just whether the page loaded.

M Maya · mobile barista, store-locator first J Jordan · Rewards member, order-ahead daily S Sam · gift-card buyer, holiday window R Riley · screen-reader user, keyboard-only
Day 6 — Saturday
First findings surface · early signal
Integrity probes · 3 third-party services failing
TRUSTARC Privacy consent manager Status BLOCKED Reason CORS preflight Impact GDPR / CPRA exposure P10 · HIGH mPARTICLE Identity provider Status 400 BAD HEADER Reason /identity 400 Impact Identity unification fails P9 · HIGH OPTIMIZELY Experiment + analytics Status BLOCKED Reason CORS · event log Impact Measurement gaps P7 · HIGH

All three of these are silent in your existing test runs — the page loads, your CI is green. Only the integrity probes catch them.

Samantha · privacy probe failed · TrustArc consent manager returned net::ERR_FAILED (CORS) Day 6 · 11:18 AM
Samantha · identity probe failed · mParticle /identity returned 400 (Bad Header) Day 6 · 11:24 AM
Samantha · analytics probe degraded · Optimizely event log blocked by CORS Day 6 · 11:31 AM
PL
Phil Lew · IcebergQA 12:02 PM

Heads-up Maya — early signal has a few hot spots. The fundamentals look solid (this is a mature codebase), but three of the third-party integrations you depend on for trust and measurement are silently failing on the live homepage. Detail is still being collected; full picture lands on Day 8 with severity, repro, and the fix prompts.

Not asking for action yet — just flagging so it's not a surprise on Monday.

MP
Maya Patel 12:14 PM

That's a sentence I don't love hearing on a Saturday. Appreciate the heads-up. Will brief Rachel before the readout Monday.

Day 8 — Monday ★
Milestone 1 of 2 · Quality Baseline & Bug Map
Day-8 Milestone

Quality Baseline & Bug Map delivered.

The honest picture of what's broken on the Starbucks homepage today — scored, prioritized, and with evidence per finding.

JA
Jason Arbon · IcebergQA 9:00 AM

Bug map is ready. Headline: Quality 72/100, Grade C+. Solid foundation — visual storefront is best-in-class — but the trust and measurement layers underneath have real cracks. Posting the scorecard now.

Day-8 Deliverable · Quality Baseline

Starbucks homepage — 72/100 · Grade C+.

72/100
Quality
C+
Grade
35
Jank score
10
Issues
29
Console err
4.1
Persona /5

Grade by category (1–5)

Reliability
3
Accessibility
4
Visual
4
Content
4
Privacy
1
Performance
3
📄 quality-baseline-day8.pdf
Prioritized bug map · 10 findings
PFindingCatSev
P10CORS policy blocking Privacy Consent Manager (TrustArc)PrivacyHigh
P9Identity request failures (mParticle) — header misconfigurationReliabilityHigh
P8JavaScript exception in keyboard accessibility auditA11yMed
P7Optimizely event logging blocked by CORSReliabilityHigh
P6Low contrast on outline buttonsA11yMed
P5Excessive network requests on initial loadPerfMed
P4Inconsistent button styling in hero sectionsVisualLow
P3Non-standard meta tags for social sharingContentMed
P3Generic Open Graph imageContentMed
P2Vertical alignment of 'Find a store' iconVisualLow
RB
Rachel Brand · VP Digital 10:42 AM

I'm joining this thread. TrustArc and mParticle being broken in production is not something I want to learn from Twitter. Walk me through #1.

JA
Jason Arbon · IcebergQA 10:55 AM

Welcome Rachel. Posting the full repro on P10 now. Short version: the consent manager is being blocked by the browser before it can even render the banner — so a subset of users may be loading the site with no consent gate at all, which is the GDPR/CPRA exposure you're worried about.

P10 · PRIVACY · HIGH
CORS policy blocking Privacy Consent Manager (TrustArc)
Where
Loaded from https://consent.trustarc.com/notice?... on every page
Symptom
Browser console: Access to script blocked by CORS policy: No 'Access-Control-Allow-Origin' header on the requested resource.
Impact
Consent banner fails to render for browsers that strict-enforce CORS preflight. Affected users load the site with analytics/identity active but no consent obtained — direct regulatory exposure under GDPR (EEA) and CPRA (California).
Repro
10/10 page loads in a headless Chromium with strict CORS, hard refresh, no extensions. Reproduces against the prod homepage and the order-ahead flow.
Fix prompt
Have TrustArc enable Access-Control-Allow-Origin: https://www.starbucks.com on the script delivery endpoint, or switch to first-party script proxy via the existing CDN.
🎬 repro-trustarc-cors.mp4
RB
Rachel Brand · VP Digital 11:30 AM

Filing internal ticket today. Phil, Jason — keep going. The fact that 60% of our test suite is green while this is happening is exactly why we hired you.

Day 10 — Wednesday
Test transformation begins
PL
Phil Lew · IcebergQA 8:42 AM

Starting the upgrade of your 420 E2E tests today. Each one becomes a self-healing AI journey — same scenarios you already cover, but the locators stop chasing CSS-hash churn.

And we're not stopping at parity. Samantha is having the AI autonomously generate net-new journeys across 9 coverage areas the existing suite is blind to — consent integrity, identity health, analytics integrity, keyboard a11y, contrast, initial-load budget, social/share metadata, search, and error-state UX.

JK
Jordan Kim · Eng 9:11 AM

Honest question — what does an AI check actually look like when you commit it? My team is suspicious of "AI magic."

PL
Phil Lew · IcebergQA 9:24 AM

Fair. Here's the diff for one of the brittle ones — the "tap Order Now in the hero" check. Before, after.

- cy.get('#hero > div.cta-wrap > button.btn--primary.css-1x7a2k').click() + aiCheck("Tap the primary 'Order Now' button in the hero", + { intent: "begin an order", expect: "menu or order page is reached" })
Why this matters · brittle vs self-healing
BEFORE · BRITTLE #hero > div.cta-wrap > button.btn--primary .css-1x7a2k ⚠ Flake rate ~60% flaky UPGRADE AFTER · SELF-HEALING AI aiCheck( "Tap Order Now in hero", { intent, expect }) Flake rate < 2% flake

The intent-based check survives the next CSS class-hash regen — the exact change that broke the original ~60% of the time.

PL
Phil Lew · IcebergQA 9:28 AM

The AI check survives the next CSS class-hash regen — which is the change that broke the original 60% of the time.

JK
Jordan Kim · Eng 9:35 AM

OK that's not magic, that's just sane. Carry on.

Samantha · transformation in progress · 184 of 420 upgraded · generating 820 net-new AI journeys to fill coverage gaps Day 10 · 4:48 PM
Day 14 — Sunday
Transformation complete
Samantha · transformation complete · 420/420 upgraded · 820 net-new AI journeys generated · 1,200 total live · flake < 2% Day 14 · 6:12 PM
Coverage Transformation Summary

From 420 brittle tests to 1,200 durable AI journeys.

420 brittle tests ~60% FLAKY 380 upgraded 40 redundant pairs collapsed 820 AI-new 9 net-new coverage areas 1,200 AI journeys < 2% FLAKE
420
Upgraded
1,200
AI journeys
820
AI-generated new
<2%
Flake (was 60%)

1,200 journeys total — 380 from your originals (40 redundant pairs collapsed into single AI checks), plus 820 net-new that Samantha had the AI generate autonomously to cover the 9 areas the existing suite couldn't reach.

Day 16 — Tuesday
Nightly AI runs go live
Samantha · nightly run #1 · 1,200 journeys · 4 personas × 3 viewports · executed unsupervised · 47 min runtime Day 16 · 2:00 AM
Samantha · 412 raw findings across the 820 AI-generated coverage journeys + the 380 upgraded ones · 225 likely duplicates · queued for senior XBOSOFT validation Day 16 · 2:13 AM
Live nightly run · 02:47 AM
RUNNING · UNSUPERVISED 02:47 M Maya · mobile barista 143/143 98 findings J Jordan · Rewards member 143/143 126 findings S Sam · gift-card buyer 143/143 61 findings R Riley · screen-reader user 143/143 127 findings JOURNEYS 1,200 / 1,200 RAW FINDINGS 412 CONSOLE ERR 412 RUNTIME 47 min NEXT VALIDATION XBOSOFT seniors · 6 AM

No human had to click anything. The AI ran 1,200 journeys across 4 personas while you slept, surfaced 412 signals, and queued them for the human filter.

JA
Jason Arbon · IcebergQA 8:30 AM

Quick note on how the nightly runs feed back to you — we don't dump raw AI output into your tracker. Every finding gets reviewed by a senior XBOSOFT QA engineer before it crosses your desk. That filter is what keeps the signal real.

MP
Maya Patel 8:48 AM

Good. The last AI tool we tried filed 2,000 issues in week one, 90% nonsense. My team stopped reading them. What's the ratio you're seeing so far?

PL
Phil Lew · IcebergQA 9:06 AM

Last night Samantha had the AI run the full 1,200-journey suite end-to-end on its own. 412 raw → 187 confirmed real after our XBOSOFT senior team filtered. The 225 we dropped were duplicates of known findings or false positives (icon mis-classified as a button, that kind of thing). We'll keep posting the ratio so you can watch it stay healthy.

Day 22 — Monday
First validated batch of new findings
PL
Phil Lew · IcebergQA 10:02 AM

Posting Week-3 validated findings. The Day-8 bug map (10 items) was all reproduced and confirmed.

The bigger story is what happened after Samantha had the AI autonomously generate 820 net-new journeys for the coverage areas your existing suite never touched and execute all 1,200 nightly without supervision. Hundreds of signals surfaced. XBOSOFT's senior validators worked them down to 177 confirmed net-new real bugs a homepage scan would never have caught — they live inside flows.

Week 3 · AI-discovered, human-validated

412 raw signals → 187 confirmed bugs.

412
Raw findings
187
Confirmed
225
Filtered
177
New (beyond Day 8)
AI · NIGHTLY RUN 412 raw signals XBOSOFT senior filter (human + AI) 225 filtered duplicates & false positives 187 confirmed filed to Jira w/ repro + fix prompt 177 NEW BEYOND DAY 8

Samantha had the AI autonomously generate 820 net-new journeys for coverage gaps the original 420-test suite never touched, then execute all 1,200 nightly on its own. That's where the hundreds of new findings came from. XBOSOFT seniors validated each one before it crossed into Jira.

Sample new findings (in real flows)

FindingFlowSev
Consent choice not applied before analytics fires (race condition)Consent → homeHigh
Rewards sign-in drops session token on slow 3G · silent re-login loopSign in / RewardsHigh
Store locator returns 0 results when geo is denied (no fallback)Find a storeHigh
Customization options lost when switching size mid-orderOrder aheadMed
Gift-card balance not announced to screen readersGift cardsMed
JK
Jordan Kim · Eng 10:48 AM

The Rewards sign-in loop is interesting. We've had support tickets about that for months and never reproduced it. You're saying it's slow-3G specific?

PL
Phil Lew · IcebergQA 11:14 AM

Yes. The token write loses its race with the next request on connections under ~400Kbps down. We attached the repro video and the network trace to the ticket. Goes straight to Jira when you greenlight it.

JK
Jordan Kim · Eng 11:18 AM

Greenlit. Sending to platform team. Thank you.

Day 25 — Thursday
Competitive benchmark
JA
Jason Arbon · IcebergQA 9:14 AM

Benchmark done. We pointed the same scan rig at your category peers. Result is going to be useful for the Rachel conversation.

Day-25 · Competitive Benchmark (illustrative)

Quality vs the QSR category.

Peer A
86
Peer B
81
Peer C
74
Starbucks (today)
72
Category avg
70

Right at category average — visual brand is best-in-class, but the broken trust layer and the 177 flow bugs are what's keeping you out of the leader band. All addressable.

RB
Rachel Brand · VP Digital 12:30 PM

That slide is going in Monday's exec readout. What's the operating model you'd recommend after the sprint?

JA
Jason Arbon · IcebergQA 1:02 PM

Hybrid. IcebergQA runs the 1,200 AI journeys nightly + a senior-validated deep pass monthly. Your team owns triage and fixes. Release gate: consent, identity, analytics, top-tier a11y must pass before ship. Cadence: weekly trend, monthly deep run, quarterly benchmark refresh.

Day 30 — Tuesday ★
Milestone 2 of 2 · Sprint demo + 90-day plan
Day-30 Milestone

Sprint demo & 90-day plan.

What changed in 30 days. What it's worth. Exactly what to do over the next quarter.

JA
Jason Arbon · IcebergQA 9:00 AM

Demo deck attached. Headline number: closing the three Highs from the Day-8 map plus the top flow bugs Samantha's nightly runs surfaced moves you from 72 → a projected 88 (C+ to A−), restores the trust layer, and turns the nightly AI gate on so this doesn't slide back.

Day-30 Executive Readout

72 → projected 88, trust layer restored.

72/100
Quality, Day 8
88/100
Projected, fixes shipped
3
Trust layers restored
1,200
AI journeys gating

Quality trajectory

50 70 85 100 Day 8 72 baseline · C+ Day 30 88 projected · A− Day 90 92 target · A handoff QUALITY

The 30 / 60 / 90-day plan

By dayWhat ships
30Top 3 Highs shipped · nightly AI gate on · consent + analytics signal restored
60177 validated flow bugs worked down by ~half · journeys extended to native apps · WCAG AA across primary flows
90Re-benchmark vs category · hybrid model fully handed off · quality trend owned in-house
📊 day-30-demo-deck.pdf 🗓 90-day-plan.pdf
RB
Rachel Brand · VP Digital 10:20 AM

This is exactly what I needed. Three things I want to say in front of the team:

1. A C+ overall didn't make me feel safe — the 3 reds inside it did. Day 8 changed how I think about “green dashboards.”
2. The TrustArc finding alone paid for the sprint.
3. 177 net-new flow bugs that our 420-test suite never found is not a small number. Approving the 90-day extension. Next target is order-ahead — that's where the revenue risk lives.

MP
Maya Patel 10:24 AM

Thank you both. This is the most honest QA engagement my team has ever been part of. Let's do order-ahead.

JA
Jason Arbon · IcebergQA 10:28 AM

Honored to keep going. Kicking off the 90-day plan tomorrow. Samantha stays your day-to-day point.

Samantha · sprint closed · 1,200 journeys live · nightly gate green · 3 priority highs in flight Day 30 · 10:31 AM

Want this run on your product?

Same 30-day sprint — same hard milestones, same honest findings, same human-validated AI — pointed at your app.